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New parents Ellen and Michael Diamant were a lot like new parents everywherein 2013. overjoyed with the birth of their son, and overwhelmed with so many choices and so few solutions that satisfied.

When they searched for a diaper bag that looked great and worked well, they found nothing. So they invented one.

Almost a decade and hundreds of products later, Ellen and Michael are still inventing “everything-in-its-place” solutions that are smart, functional and great-looking for busy parents.