Early Learning Centre

The Early Learning Centre was established as a mail-order business offering toys and books with educational content dated bak to 1974. It opens its first retail store in Reading and later in the same year, continued its High Street expansion particularly under the ownership of John Menzies plc who purchased the firm in 1985. In 2007, Mothercare PLC, took ownership of the company and the brand is currently available in approximately 150 UK stores and 360 franchise stores abroad.

Their mission statement is, ‘to do all we can to help parents help children grow into happy, self-confident people.’ As such their toys are designed to enable toddler to discover a variety of textures, colours and sounds to stimulate their educational development.