New Arrivals


Early Learning Centre

The Early Learning Centre was established as a mail-order business offering toys and books with educational content dated bak to 1974. It opens its first retail store in Reading and later in the same year, continued its High Street expansion particularly under the ownership of John Menzies plc who purchased the firm in 1985. In 2007, Mothercare PLC, took ownership of the company and the brand is currently available in approximately 150 UK stores and 360 franchise stores abroad.

Their mission statement is, ‘to do all we can to help parents help children grow into happy, self-confident people.’ As such their toys are designed to enable toddler to discover a variety of textures, colours and sounds to stimulate their educational development.  



Model Manufacturer- Product Image Item Name Price
KPELC-TOY04 Early Learning Centre Early Learning Centre Activity Triangle

Early Learning Centre Activity Triangle

This bright, easy to grasp activity triangle has plenty to keep young hands busy. Every side of the Activity Triangle has something different and...
£19.99

... more info

KPELC-TOY24 Early Learning Centre Early Learning Centre Happy Land Fairy Boot

Early Learning Centre Happy Land Fairy Boot

Meet the fairies who live in the Happyland Fairyland Bluebell Boot house and enjoy discovering their beautiful home. The bluebells above the doorway...
£60.99

... more info

KPELC-TOY20 Early Learning Centre Early Learning Centre Happy Land Fly & Go Jumbo

Early Learning Centre Happy Land Fly & Go Jumbo

Jump aboard the Happyland jumbo jet! Join the pilot and the other two passengers as they embark on a magical trip around the world, help them carry...
£28.99

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KPELC-TOY23 Early Learning Centre Early Learning Centre Happy Land Pirate Ship

Early Learning Centre Happy Land Pirate Ship

Avast, ye landlubbers! The crew have battled long and hard, and at last the treasure is within their grasp. Help them row the treasure chest back to...
£60.99

... more info

KPELC-TOY22 Early Learning Centre Early Learning Centre Happy Land Treehouse

Early Learning Centre Happy Land Treehouse

The Happyland Forest Fairy Tree House is full of magical surprises. Your child can turn a handle to raise or lower a removable fruit basket, helping...
£49.99

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KPELC-TOY21 Early Learning Centre Early Learning Centre Happy Land Windmill House

Early Learning Centre Happy Land Windmill House

Open up the door and come inside - press the mushroom and watch the sails spin as you explore. Give the gnomes a ride in the log car - say some magic...
£39.99

... more info

KPELC-TOY07 Early Learning Centre Early Learning Centre Lights and Sounds Activity Cash Register

Early Learning Centre Lights and Sounds Activity Cash Register

Little ones will love playing shops with this cash register and playing peek-a-boo with the mirror inside the drawer. If features four coloured...
£19.99

... more info

KPELC-TOY03 Early Learning Centre Early Learning Centre My Gadget Set

Early Learning Centre My Gadget Set

My First Gadget Set is a fun play smart phone, key fob and remote control. The key ring has lights that activate when your baby presses the...
£23.99

... more info


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